Illustration in adverts.

I came across this advert whilst browsing the Internet and it caught my eye by incorporating some of the ideas i want to use in my project. Although the illustration isn't over-laying physical objects the idea is still there, and it is good to see examples of how other designers have used the idea of the physical and animated/illustrative world interacting. This is show in how the words "knock knock" and "who's there" break apart as the man walks through their path.